20 Years of Leading Analysis

Sochi as a Showcase of Russia

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President Vladimir Putin fell into his own trap. I am talking about the Sochi Olympics. It is only natural that he did everything to snare the prize in 2007. Any leader would attempt to do the same. A host of different countries—from Great Britain to China—were and are competing for the right to host the Olympics. It places any leader and his country in the global spotlight, which is not all that bad. The only problem is that Putin was at the height of his power in 2004-2007, when he was competing for the right to host the Olympics in Sochi. At that time, Russia was “rising from its knees,” whereas now—in 2014—Russia has started its downward slide. In the part of the world that considers its reputation important, the Russian leader is seen as an authoritarian and cynical politician. His counterparts fear him and are reluctant to deal with him.

Moreover, instead of showcasing Russia and being a place where the Russian leader would relish rubbing shoulders with the world’s rich and powerful, Sochi is becoming a symbol of corruption and instability. It showcases the desire of the Kremlin-entrenched leader who seems to be losing touch with reality to fulfill his own ambitions. It is clear now that the project itself—the very idea of hosting the Games in the subtropical climate—is a creation of an overexcited mind and megalomania.

Far from savoring the global attention and eagerly awaiting reaping benefits of his efforts, the Russian leader is now forced to justify his actions and constantly think of a way to avoid a scandal or worse—a terrorist attack, which will have dramatic consequences. So instead of becoming a symbol of Putin’s glorious leadership, Sochi is turning out to be a Potemkin village, at best. In the worst-case scenario, though, it may adversely affect the country’s and its leader’s reputation and prestige.

Will Russia be able to guarantee safety at the Sochi Olympics? I am not going to speculate on something that unpredictable. But, in general, authoritarian regimes are capable of ensuring security. They are sometimes even better at it than democratic regimes. It is just a matter of luck. But it is easier to answer another question: what will Sochi’s political implications be? I will say that at this time there will not be any for the Russian regime. Sochi is another, this time very expensive scheme, which will teach the Kremlin nothing.

Maybe the people will react to Sochi somehow? Sochi residents may, perhaps. They are inconvenienced by the regime’s barbaric activities, which have changed their life for the worse. But maybe Sochi can become the nation’s main resort when the Games are done? No, it is too expensive for an ordinary Russian. And why would wealthy Russians want to travel to the region that borders on the North Caucasus? I think then that the Olympic Village will turn into the Ghost Village.

Sochi will end up being a social and economic disaster. Just as the Russky Island project with its newly-built university, where no one wants to learn or teach. The road to the island is not even lit, since the electric cable was stolen.

However, Sochi will not matter on the nationwide scale for the time being, until the discontent reaches its boiling point. Then Putin will have to answer for both corruption and wasteful spending in Sochi. He will then hear everything people think of Sochi. But not quite yet…

At this point, the Kremlin has built yet another shrine to inefficiency, recklessness, selfishness, and greed. As Arnold Toynbee reminds us in his study of the fall of civilizations, embarking on grand-scale projects signals the beginning of an agonizing end for the ruling regime or the society that it rules. Let us read Toynbee to find an answer to the question of what Sochi means today!


Comments (1)

  • Julie Leighton
    The Sochi Games presents many paradoxes and ironies. The country that outsiders generally associate with ice and snow has opted to hold a winter themed mega contest in a city that has palm trees. The sea-side town that was chosen to showcase Russia to the international community does not have the infrastructure to accommodate its guests. And, in a minor oversight, the chosen city is surrounded by elements hostile to the Russian state--- and not to be overlooked, all of this is occurring on the 150th anniversary of a genocide that occurred in the exact area where the Games will be held. All of this plus the massive expense, questionable labor laws, suspect construction, and contentious domestic human rights legislation have led to it becoming one of the most speculated about Games in memory.

    But are the Games news? Should they overshadow all other events happening in the region? Is it logical for a three week long event to eclipse the current situation in Ukraine, for example?

    The country is imploding; the few high ranking politicians that remain have either compromised themselves through inactivity or embarrassing press releases; the Opposition is simultaneously gaining momentum and attracting too many divergent interest groups to be considered a cohesive unit; and still, no one has addressed the root problem: what to do with the Ukrainian economy. If the Opposition succeeds, what will this mean for the Russian bailout money? What will it mean for the EU? Who is going to support the nation, or at least provide a platform for it, while it sorts out its internal problems? These questions will still have to be answered, even if, by some incredible happenstance, the protests stop and the country reverts back to its pre-turmoil state. The crisis there will still be going in twenty-one days.   

    Sochi, with all of its ironies, paradoxes, and glamour is really just a sporting event. It is important, in the coming days, that the we do not forget that there are other arguably more significant events that are occurring simultaneously.
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